Free Influencer
Contract Template
A complete influencer contract for a single sponsored campaign — campaign deliverables and a posting schedule, content approval and revisions, FTC disclosure, usage rights (organic repost, whitelisting, or full buyout), AI likeness consent, exclusivity, and flexible pay (flat fee, gifted product, or affiliate commission). Download and send in minutes.
- No signup required
- Free forever
- Reviewed June 2026
- Covers all U.S. states
Branding (optional)
1 — Brand
2 — Influencer / Creator
3 — Campaign & Deliverables
4 — Compensation
5 — Usage Rights
6 — Legal
PDF: choose "Save as PDF" in the dialog that opens.
Influencer Agreement
Date: enter date above
1. Parties & Engagement
This Influencer Agreement ("Agreement") is entered into as of enter date above between Brand name ("Brand"), and Influencer name ("Influencer"). Brand engages Influencer to create and publish sponsored content promoting Brand's products or services for the campaign name campaign, on the terms set out below.
2. Term
This Agreement begins on the date above and continues for the duration of the campaign (the "Term"), unless terminated earlier under this Agreement. Either party may terminate on written notice for material breach uncured after seven (7) days. Sections 5 (FTC Disclosure), 6 (Usage License), 7 (AI & Likeness), and 10 (General Provisions) survive expiry or termination.
3. Deliverables, Posting Schedule & Approval
Influencer shall create and publish the following content on platforms: deliverables. All content shall comply with Brand's brand guidelines and shall include the required tags and disclosure: required tags, in accordance with Section 5.
Posting schedule. Influencer shall publish each deliverable on the agreed dates: posting schedule. Time is of the essence for the posting schedule; if Influencer cannot meet a posting date, Influencer shall notify Brand promptly so the parties can reschedule in writing.
Brand shall have the right to review and approve each deliverable at least three (3) business days before its scheduled posting date, and may request up to two (2) rounds of revisions to each deliverable at no extra cost. Approval shall not be unreasonably withheld or delayed.
Influencer retains creative control over voice and presentation consistent with Brand's guidelines, and shall not remove or unpublish sponsored content for at least twelve (12) months without Brand's consent, except where required by law.
4. Compensation
(a) Fee: As compensation, Brand shall pay Influencer USD ($) enter amount, payable 50% on signing and 50% on completion of the deliverables.
Influencer is an independent contractor and is solely responsible for all taxes on compensation received, including the fair-market value of any gifted product. All fees are non-refundable once the corresponding deliverables have been published.
5. FTC Disclosure & Endorsement Compliance
(a) Influencer shall clearly and conspicuously disclose the material connection with Brand in every endorsement, consistent with the FTC Endorsement Guides (16 C.F.R. Part 255, revised June 2023). Disclosures such as "#ad", "#sponsored", or a platform paid-partnership label must be placed where viewers will easily notice them — not hidden in hashtag clusters, behind a "more" link, or at the end of a long caption. Gifted product is a material connection and must be disclosed even where no cash is paid.
(b) Influencer shall give only honest, truthful opinions and shall not make any claim about Brand's products that Influencer has not verified or that Brand has not substantiated. Brand shall provide claim substantiation for any specific product claim it asks Influencer to make.
(c) The parties shall comply with the FTC Rule on the Use of Consumer Reviews and Testimonials (16 C.F.R. Part 465, in effect since October 21, 2024), which prohibits fake, undisclosed, or deceptive endorsements and insider reviews. Violations may carry civil penalties of up to $53,088 per violation (2026), and both Brand and Influencer may be held liable.
6. Content Ownership & Usage License
(a) Influencer owns the original content Influencer creates under this Agreement. Influencer grants Brand the following license:
a non-exclusive license to repost, display, and repurpose the content organically across Brand's owned social media and websites. Paid advertising use requires the paid-amplification or buyout license below.
(b) This license lasts for 6 months from publication. (c) Influencer retains the right to display the content in Influencer's own portfolio and channels. (d) Brand's use of Influencer's name, image, and likeness is limited to the content and campaign described in this Agreement and is subject to Section 7.
7. AI, Likeness & Digital Replica
(a) Brand shall not create, commission, or use any artificial-intelligence-generated or digitally cloned replica of Influencer's voice, face, image, or likeness (a "Digital Replica") without Influencer's separate, specific written consent, consistent with the Tennessee ELVIS Act (2024), California AB 2602 (2025), and the New York Fashion Workers Act (effective June 19, 2025). At the federal level, the NO FAKES Act (S. 4591, advanced by the Senate Judiciary Committee on June 18, 2026) would create a nationwide digital-replica right; it is not yet law.
(b) Any advertising that uses a synthetic performer or a materially AI-altered depiction shall carry a clear and conspicuous AI disclosure where required by law, including the New York AI Transparency in Advertising Act (effective June 9, 2026).
(c) If Influencer uses AI tools to generate or substantially alter sponsored content, Influencer shall disclose this to Brand and to the audience as required by applicable law and FTC guidance.
(d) Neither party may use the other's content or likeness to train, fine-tune, or develop any AI or machine-learning model without separate written consent.
8. Exclusivity
During the Term, Influencer may work with other brands, including competing businesses, provided Influencer does not disparage Brand and honors all confidentiality obligations in this Agreement.
9. Conduct, Reputation & Removal
(a) Either party may terminate this Agreement immediately on written notice if the other party engages in conduct that brings the terminating party into public disrepute, contempt, or scandal that materially harms its reputation.
(b) Brand may require Influencer to remove or stop promoting content if continued publication would violate applicable law or this Agreement. (c) Influencer shall not make public statements that are false, defamatory, or that misrepresent the relationship with Brand.
10. General Provisions
(a) Independent Contractor: Influencer is an independent contractor, not an employee, partner, or agent of Brand, and has no authority to bind Brand. This is consistent with the DOL's proposed 5-factor economic reality test (NPRM, RIN 1235-AA46, published February 27, 2026). Influencer receives no employee benefits.
(b) Confidentiality: Influencer shall keep non-public information about Brand — including unreleased products, campaign plans, and pricing — confidential during the Term and for twenty-four (24) months afterward.
(c) Limitation of Liability: Each party's aggregate liability is limited to the total compensation paid or payable under this Agreement. Neither party is liable for indirect, incidental, or consequential damages.
(d) Entire Agreement: This Agreement supersedes all prior discussions regarding its subject matter and may be amended only in a writing signed by both parties.
(e) Governing Law: This Agreement is governed by the laws of the State of select state above. Disputes shall be resolved first by good-faith negotiation (30 days), then mediation before litigation. Electronic signatures are valid under E-SIGN and applicable UETA.
Not legal advice. Consult a qualified attorney before using this template for important legal matters.
Brand
Signature
Name: Brand name
Title: _______________
Date: _______________
Influencer
Signature
Print name: Influencer name
Date: _______________
Template preview
Parties & Engagement
1. Parties & Engagement
This Influencer Agreement ("Agreement") is entered into as of [Date] between [Brand / Company Name], [Legal Entity], [Brand Address] ("Brand"), and [Influencer Full Name] ([@handle]) ("Influencer"). Brand engages Influencer to create and publish sponsored content for the [Campaign Name] campaign, on the terms set out below.
Deliverables & Posting Schedule
3. Deliverables, Posting Schedule & Approval
Influencer shall create and publish the following on [Platforms]: [Deliverables], on the agreed posting schedule: [Go-Live Dates]. Content shall include the required tags and disclosure: [#ad @brand]. Brand may review and approve each deliverable before its posting date and request up to [1–2 rounds] of revisions. Influencer shall not remove sponsored content for at least 12 months without Brand's consent.
Compensation
4. Compensation
Flexible structure: flat fee, gifted product, affiliate commission, or a combination. Brand shall pay Influencer [Currency] [Amount] on the agreed schedule, and/or a commission of [X]% on sales tracked to code "[CODE]". Influencer is responsible for all taxes, including the fair-market value of any gifted product received.
FTC Disclosure
5. FTC Disclosure & Endorsement Compliance
Influencer shall clearly and conspicuously disclose the material connection (e.g. "#ad") per the FTC Endorsement Guides (16 C.F.R. Part 255, June 2023) and give only honest, substantiated opinions. Gifted product must be disclosed even with no cash. The parties shall comply with the FTC Consumer Reviews and Testimonials Rule (16 C.F.R. Part 465) — civil penalties up to [$53,088] per violation; both parties may be liable.
Download the full template — includes content ownership & usage license (organic, whitelisting, full buyout) with the whitelisting surcharge spelled out, AI & digital replica consent (ELVIS Act / AB 2602 / NY Fashion Workers Act / NO FAKES Act), exclusivity, conduct & removal rights, independent contractor status, and governing law.
Download the full template — free
Fill in your details above and download a ready-to-send agreement.
What's included in this template
How to use this template
Itemize the deliverables and lock a posting schedule
A campaign deal lives or dies on two things being unambiguous: exactly what gets posted, and exactly when. Spell out the deliverables by platform and format — "1 Instagram Reel + 3 Stories + 1 TikTok," not "some content" — and put each one on a go-live date in the Posting Schedule field. This template makes time of the essence for those dates, which is what gives a brand a remedy if a creator goes quiet, and protects the creator who simply needs a written reschedule when life happens. Decide your approval flow too: whether the brand reviews before posting, and how many revision rounds (one or two is standard) are included before extra work is billable.
Get the FTC disclosure right — it is the most enforced area
Disclosure is where brands and creators most often get into trouble — FTC compliance is one of the three biggest sources of influencer-contract disputes. Under the FTC Endorsement Guides (16 C.F.R. Part 255, revised June 2023), the disclosure must be clear and conspicuous — "#ad" or a paid-partnership label placed where viewers actually see it, not buried at the end of a caption or inside a wall of hashtags. Gifted product counts as a material connection and must be disclosed even when no cash changes hands. The endorsement must be honest and any specific claim substantiated. The FTC's Consumer Reviews and Testimonials Rule (16 C.F.R. Part 465, in effect since October 21, 2024) carries civil penalties of up to $53,088 per violation for 2026 — and the brand can be liable for the creator's failures, so this clause protects both sides.
Define usage rights precisely — organic, whitelisting, and buyout are not the same
Content-rights ambiguity is the most expensive thing creators leave vague. The influencer owns the content they create; the brand only gets the rights the contract grants. Those rights vary enormously in value. An organic-repost license lets the brand re-share on its own channels. A paid-amplification (whitelisting / Spark Ads) license lets the brand run paid ads through the creator's own handle — far more valuable, and it typically commands a 50–100% surcharge on the base fee, with a fixed duration and the right for the creator to end access when the term expires. A full buyout grants broad rights across all media. Use the Content License Scope selector to set the right level and a license duration so the rights do not run forever. Critically, none of these licenses let the brand build an AI clone of the creator: under the Tennessee ELVIS Act, California AB 2602, the New York Fashion Workers Act, and the federal NO FAKES Act advancing through Congress in 2026, a digital replica of someone's voice or face requires separate written consent.
Pick a pay structure, keep exclusivity narrow, and sign before the first post
Choose how the deal is paid — flat fee, gifted product, affiliate commission, or a hybrid — using the Compensation Type selector, which rewrites the payment clause to match (gifted product is taxable income at fair-market value). If you add exclusivity, limit it to a clearly defined product category — "athletic apparel," not "anything we might ever sell" — and keep any post-campaign tail short (30–90 days). An overbroad restriction can be unenforceable and scares off good creators. Finally, sign before the campaign starts: if content goes live before the agreement is executed, the disclosure, usage-rights, and exclusivity terms never attached to it. Fill in the fields above, download the DOCX or PDF, and get both signatures before the first post publishes.
Frequently asked questions
An influencer contract (or creator brand-deal agreement) is a contract between a brand and a content creator for a specific sponsored campaign. It pins down exactly what the influencer will post and when — the deliverables and posting schedule — plus the payment, FTC disclosure obligations, who owns and can use the content, how long the brand can run it as a paid ad, exclusivity, AI and likeness rights, and how either side can walk away. It is narrower and more campaign-focused than a brand ambassador agreement, which covers an ongoing, longer-term relationship across many posts. For a recurring, multi-month role, use a brand ambassador agreement instead.
At a minimum: the parties; the campaign deliverables itemized by platform and format (for example 1 Instagram Reel, 3 Stories, 1 TikTok); a posting schedule with go-live dates; a content-approval and revisions process; compensation and payment timing; FTC disclosure obligations; a content usage license that states whether the brand can only repost organically, run paid ads through the creator's handle (whitelisting), or buy out the content fully, and for how long; exclusivity (if any); AI and likeness rights; and independent contractor status with governing law. The two terms creators most often leave vague — and most often fight about — are usage rights and exclusivity, so define both precisely.
Yes. Under the FTC Endorsement Guides (16 C.F.R. Part 255, revised June 2023), a creator must clearly and conspicuously disclose any material connection with the brand — for example "#ad", "#sponsored", or a platform paid-partnership label — placed where viewers will easily see it, not buried in hashtags or behind a "more" link. Gifted or free product counts as a material connection that must be disclosed even if there is no cash payment. The FTC's Consumer Reviews and Testimonials Rule (16 C.F.R. Part 465, in effect since October 21, 2024 and last amended May 2026) bans fake, undisclosed, or deceptive endorsements, with civil penalties up to $53,088 per violation for 2026. Both the brand and the influencer can be held liable, which is why this template puts the obligation in writing for both sides.
By default the influencer owns the original content they create; the brand only gets the rights the contract grants. The scope of that license is the single most important — and most expensive — term to get right. An organic-repost license lets the brand re-share the content on its own channels. A paid-amplification or "whitelisting" license (Spark Ads, partnership ads) lets the brand run paid ads through the influencer's own handle, targeting audiences the creator does not control — this is far more valuable and typically carries a 50–100% surcharge on the base fee. A full buyout grants broad rights across all media. Whitelisting and buyout should always be time-boxed with a license duration, and whitelisting should let the creator see ad previews and end access when the term expires. This template's Content License Scope selector covers all of these levels.
Not without the influencer's separate, specific written consent. A brand may not create or use an AI-generated or digitally cloned replica of a creator's voice, face, or likeness without consent, consistent with the Tennessee ELVIS Act (2024), California AB 2602 (effective 2025), and the New York Fashion Workers Act (effective June 19, 2025). At the federal level, the NO FAKES Act (S. 4591) — advanced by the Senate Judiciary Committee on a unanimous vote on June 18, 2026 — would create a nationwide digital-replica right with statutory damages of $5,000–$25,000 per violation; it is not yet law. Separately, advertising that uses an AI "synthetic performer" or a materially AI-altered depiction must carry a clear AI disclosure where required, including New York's AI Transparency in Advertising Act (effective June 9, 2026). This template includes an AI, likeness, and digital replica clause covering consent, disclosure, and a ban on training AI on either party's content without consent.
In nearly all cases an influencer working on a brand campaign is an independent contractor, not an employee. The U.S. Department of Labor's 2026 proposed rule (NPRM, RIN 1235-AA46, published February 27, 2026) applies a 5-factor economic reality test looking at control over the work, investment, opportunity for profit or loss, permanence of the relationship, and how integral the work is to the business. Creators who set their own schedule, use their own equipment, and work with multiple brands clearly qualify. The agreement should state independent contractor status expressly, and the influencer is responsible for their own taxes — including the fair-market value of any gifted products received, which the IRS treats as taxable income.
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